Masterclass

Copywriting is a critical element in your marketing strategy and a key ingredient for all areas of business success. You see, copywriting is not merely about getting words down on paper to convey a message, rather it’s the act of strategically delivering words that move people to action…

It’s about understanding fundamental principles of consumer psychology, digging out what’s unique about your offering, and crafting powerful copy that makes your reader crave the product or service you’re selling or promoting.

No matter what kind of copywriting you want to do – whether it’s web copy, traditional sales letters, email nurture campaigns, Business-to-Business, or anything else – you’ll find out everything you need to know in this Masterclass, including how to…

• Write website content that will make your phone ring
• Craft persuasive texts that leave a lasting impression
• Stand out in the content marketing jungle to attract more prospects
• Express your offer in a way your prospects can’t ignore
• Become a confident business writer, happy with your content

If you want to jump on the fast track to becoming a successful business writer, we invite you to attend this invigorating, inspirational, and eye-opening Copywriting Masterclass, where you will gain both the confidence and skills to write powerful sales and marketing copy.

You don’t have to be an experienced, accomplished, “natural”, or even keen writer to make these principles work for you!

This Masterclass is packed with copywriting how-tos that range from identifying your prospects’ core buying emotions… to finding your point of difference and using it to craft compelling offers… to applying proven sales pitch formulas to your own business writing… to the art of story-driven marketing… to writing powerful headlines that grab your prospect by the eyeballs… to writing email copy that can generate sales just like that.

In this hands-on workshop you will get the foundation you need to THINK differently about what your copywriting can do and how it should sound.

You will gain the skills to knock out your first draft and then “edit in the awesome”, and, best of all, you can do it all immediately with the right training and the help of handy templates and a proven process.

These valuable skills can pay off instantly. With a single email send or headline tweak, you could cover the full cost of the program with plenty left over (oh, and did I mention the repeat income from sending the email again?)

Helena Merschdorf

Helena Merschdorf is a passionate entrepreneur, scientist, and copywriter, who has presented her popular Masterclass workshop series around the world, as far abroad as Austria. With Master’s degrees and industry experience in both geographic information science and linguistics, Helena understands the challenges faced by various industries in today’s fast-paced information society.

Since starting out in the language business in 2011, Helena has translated and written numerous business websites to meet the growing demands of business globalisation, refining her web-writing skills in the process.

She discovered the power of great web-copy, and how the words on a website can effectively make or break its sales potential. Helena found this concept truly fascinating. She was eager to learn all the ins and outs of writing great copy and content (not just for websites!), which led her to pursue the industry-leading AWAI Copywriting Program.

In the program, she consolidated her web-writing skills and learnt how to write powerful promotions, sales emails, direct response campaigns, content marketing campaigns, and much more.

Helena also recognised that her clients would benefit most if she coupled her powerful copywriting skills with a solid understanding of digital marketing. As someone who is always keen to learn and grow, Helena underpinned her copywriting services with a Micromasters in Digital Marketing, giving her the well-rounded industry understanding she possesses today.